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About

A-Collective is an online retail platform offering a curated selection of luxury African fashion brands, lifestyle products and contemporary accessories in the Australasian region (Australia, New Zealand, Singapore, Hong Kong & Japan). 

Established in September 2016, A-Collective is one of three platforms of internationally-focused Social Impact Enterprise ADJOAA.

 

 

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Our Company

ADJOAA represents a diverse range of contemporary artists, womenswear, menswear and accessories designers. Our team works with African luxury designers and artists whose business practice and ethos aligns with our business philosophy to develop their Australasian distribution channels through our three platforms. 


AFRICA FASHION FESTIVAL

An annual fashion show in Wellington, New Zealand, showcasing emerging and established African designers and artists and connecting them with potential buyers. 

 

 

SHOWROOM 67

A brand representation and advising service for African fashion brands and contemporary artists. We connect those we represent with stockists all over Australasia.

 

A-COLLECTIVE

An online retail platform offering customers in the Australasian region access to a curated selection of luxury African fashion brands and accessories at a click of a button.

 

 

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Our Mission

To create social change through fashion and art by supporting African designers and artists who are committed to advancing Africa's economic and social development through job creation, education, vocational training and mentorship.  

We exist to demystify Africa by challenging stockists, buyers and potential customers in the Australasian region to discover new opportunities and to fall in love with luxury brands from the Continent of Africa.

 

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Our Philosophy

ETHICAL MANUFACTURING

We work with designers and artists who are committed to providing better conditions for their workers.

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SUSTAINABLE SOURCING

We work with brands that are socially and environmentally responsible and are willing to adopt sustainable practices.

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MISSION DRIVEN AND IMPACT FOCUSED

Our focus is job creation, skills training and enabling opportunities for responsible investment in human capital and infrastructure in Africa.

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TRANSPARENT AND INNOVATIVE PRACTICES

We believe in transparent business practices, investing in innovation as well as revitalising and preserving traditional manufacturing techniques. 

 

 

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Our Social Impact 

We believe ‘‘education is the most powerful weapon which you can use to change the world’’ and want to support education, skills training and job creation across Africa through the work we do with our Social Enterprise ADJOAA.

Consistent with this principle, we will invest 10 percent of our proceeds in education and skills training for young Africans in New Zealand and across Africa in collaboration with the designers and artists we work with by supporting:   

  • a mentoring programme to empower young Africans in New Zealand to engage in their communities.
  • a year internship for three talented design graduates with our Social Impact Enterprise ADJOAA and one of our participating designers.
  • education in parts of Africa through mobile libraries and book club initiatives within selected schools and communities in the countries of the participating designers.

 

 

 

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